Snapchat Discover: An Example of How Free Apps Make Money

A question that comes up often during my trainings is, “How do free apps make money?” While I do not have the experience to give a perfect answer to this question, I can link you to this article that discusses Snapchat’s Discovery feature which is a pretty easy way to see why companies would pay to have their information posted on Snapchat. The Discovery feature is actually pretty cool and and hip way for young people to get a “Snap” of news and send it on to friends. I just snapped news to about four friends of my own today.
– Ryan