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Date reviewed by Shape the Sky:

July 2019

As of July 2021, the Lure app is now rated 17+ for the content. This is a more accurate app rating than it’s previous 12+ rating.

Name: Lure

Owned by: RepresentLY, LLC.

Category: Books

Operating System: IOS

Available for download: Yes

Desktop version: No

Approximate release date: 2017

Age Rating*:

Rated 17+ for the following:

  • Infrequent/Mild Horror/Fear Themes
  • Infrequent/Mild Mature/Suggestive Themes
  • Infrequent/Mild Profanity or Crude Humor
  • Infrequent/Mild Sexual Content and Nudity

Brief Description*:

“Lure features bite-sized chat stories told in the format of a text message conversation, like if you were watching somebody else’s messenger app texts.”

*Information from the App Store