As of July 2021, the Lure app is now rated 17+ for the content. This is a more accurate app rating than it’s previous 12+ rating.
Owned by: RepresentLY, LLC.
Operating System: IOS
Available for download: Yes
Desktop version: No
Approximate release date: 2017
Rated 17+ for the following:
- Infrequent/Mild Horror/Fear Themes
- Infrequent/Mild Mature/Suggestive Themes
- Infrequent/Mild Profanity or Crude Humor
- Infrequent/Mild Sexual Content and Nudity
“Lure features bite-sized chat stories told in the format of a text message conversation, like if you were watching somebody else’s messenger app texts.”
*Information from the App Store